SkWx
About SkWx
"An enriched environment intended to help a small group of individuals design a new idea by escaping routine organizational procedures."
- Everett Rogers, on skunkworks
Who We Are

Operators. Entrepreneurs. Builders.

SkWx is a network of strategists, entrepreneurs, startup builders, and domain experts operating at the cutting edge of what's now possible.

How we break through
1
Start-up Energy
We're biased toward action. We challenge assumptions and bring insights from our work in the start-up ecosystem.
2
Rapid Prototyping & Experiment Sprints
We can move from idea to proof of concept or advanced prototype in as little as 4 weeks, enabling clients to imagine possibilities in real time and engage customers for tangible feedback.
3
Diversity of Thought
We assemble diverse teams of domain experts for each project, bringing fresh perspectives and new thinking to every challenge.

Rafael Goldberg

Founder & CEO
Rafael Goldberg, Founder & CEO of SkWx

Rafael has built his career at the leading edge of emerging trends - identifying what's coming before it becomes obvious, and building businesses that capitalize on it.

In the early 2000s, he co-founded a Fair Trade consumer goods company at exactly the moment consumer demand for organic and socially responsible products was beginning its rise. He and his team pioneered the Fair Trade organic fresh foods industry in North America, working directly with the continent's largest retailers and scaling the business to $40M in annual revenue.

He co-founded Solydaria, a retail technology startup built at the intersection of consumer data, blockchain, and emerging AI capabilities - exploring the tools that are now reshaping entire industries. He then worked with the Future Today Strategy Group, one of the world's leading strategic foresight organizations, advising fortune 500 corporations, product teams, boards of directors, and C-suite executives on how to plan and innovate in an increasingly uncertain future.

Across 20 years of building - in CPG, retail, supply chain, and emerging technology - the throughline has always been the same: find where technology and human behavior are about to collide, and build something real at that intersection before the window closes.

Rafael holds an MBA from NYU Stern School of Business and works directly with every client.

Our Work in Action
Claude Code for Knowledge Workers workshop
Workshop

Claude Code for Knowledge Workers

Most professionals have heard that AI can write code. Few understand what that actually unlocks for people who have never written a line of it - until they see it firsthand.

SkWx convened a hands-on workshop bringing together 20-plus professionals across consulting, marketing, and entrepreneurship for a single morning session. We walked them through setting up Claude Code from scratch and put it to work on real tasks: building presentations, analyzing data, and creating internal tools. No prior technical experience required.

The goal wasn't to teach coding. It was to show knowledge workers that the barrier between having an idea and building something real has effectively disappeared - and to put that capability directly in their hands.

From the Room

"That Claude Code event you hosted opened my eyes to a whole new world of possibility. Spent my whole long weekend coding, and just deployed my first app with a full front-end, back-end, auth, and staging and production servers set up. Never had so much fun. Wouldn't have gotten started if it weren't for that one morning."

Workshop attendee, October 2025
"The future is already here, it's just not evenly distributed"
- William Gibson
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